Effective Date: January 2025
Your privacy is important to us. This Privacy Policy outlines how natural-burial-grounds.co.uk (“we”, “us”, or “our”) collects, uses, and protects your personal information when you use our website.
By accessing or using our Website, you agree to the terms of this Privacy Policy.
We operate an independent online directory at natural-burial-grounds.co.uk, helping individuals find information about natural burial grounds, environmentally friendly funerals, and sustainable coffin options across the UK.
We may collect and process the following personal information:
What Information We Collect
We collect different types of information depending on how you interact with our website. This helps us respond to your enquiries and support the services you’re looking for.
a. Information You Provide Directly
When you use our contact forms or make an enquiry about a natural burial ground or service, we collect the following personal information:
Your name
Your email address
Any additional details you include in your message or enquiry
This information is collected so that we can process your enquiry and pass the relevant details to the appropriate burial ground or service provider so they can get in touch with you directly.
b. Information Shared with Third Parties
We will share your name and email address with the business or service provider you are enquiring about so they can respond to your request or provide further information. This data sharing is necessary for the purposes of responding to your enquiry and enabling the service provider to contact you.
We do not sell your personal information to third parties for marketing or any other purposes.
c. Automatically Collected Information
When you visit our website, we may also automatically collect technical data such as:
IP address
Browser type and version
Pages visited and time spent on the Website
Device type and operating system
Pages you view and how long you spend on them
This information is used to help improve our website and is collected via cookies and similar technologies. For more information, see our Cookie Policy.
We gather information for our directory from several sources:
a. Publicly Available Information
Some of the details listed on our website come from public sources such as business websites, Google, online directories, newspapers, and other publicly accessible records. We only use information that is already publicly available or published for business purposes.
b. Information Provided Directly by You
If you contact us through our website or submit an enquiry form, we collect the name, email address, and message you provide so we can pass your request to the relevant burial ground or service provider.
c. AI-Generated Content
Some descriptions or summary text on this website may be generated using artificial intelligence. All AI-generated content is reviewed and edited by a human before publication to ensure accuracy and relevance.
d. Use of Images and Photography
Many of the images on this website are used to illustrate nature, landscapes, and natural burial themes. These images do not always represent the exact burial ground or location featured on a page.
We use a combination of:
• Licensed Stock Images
We use professionally licensed stock photographs to visually represent natural environments, woodland settings, and burial themes where no site-specific images are available or appropriate. These images are illustrative only and should not be interpreted as photographs of a specific burial ground.
• Images Provided by Burial Grounds
Where an image does show a specific burial ground, this will only be the case if:
the burial ground has supplied the image to us directly, and
has given explicit consent for its use on our website.
We will not publish identifiable images of burial grounds, facilities, or people without the appropriate permission.
We use your information to:
Respond to your enquiries or requests
Manage and display user-submitted content (e.g., listings or reviews)
Improve the functionality and content of our Website
Monitor usage trends and analytics
Ensure the Website remains secure
We will never sell your data to third parties.
We process your data based on the following lawful grounds under UK GDPR:
Consent – when you voluntarily provide information (e.g., contact form)
Legitimate interest – to maintain and improve the Website, and respond to user enquiries
Legal obligation – if required to comply with legal duties or defend legal claims
We only share your personal information when it is necessary to provide the service you have requested or where we are legally required to do so.
a. Sharing Your Enquiry With the Relevant Business
When you submit an enquiry through our website, we will share the information you provide — your name, email address, and any message details — with the natural burial ground or service provider you are contacting. This allows them to respond directly to your enquiry and provide the information or support you requested.
We do not share your enquiry details with any other businesses or organisations, and we do not sell or trade your information.
b. Lawful Basis for Sharing This Information
We share your information under the lawful basis of Legitimate Interests (UK GDPR Article 6(1)(f)).
Our legitimate interest is to connect you with the burial ground or service provider you have asked to hear from. This sharing is necessary for the business to contact you and respond to your enquiry.
c. Sharing With Service Providers (Processors)
We may use third-party service providers (such as website hosting, analytics, or email delivery tools) that help us operate our website. These companies only process your data on our instructions and are not permitted to use it for their own purposes.
We take data protection seriously. Your data is stored on secure servers and we use appropriate technical and organisational measures to protect it.
While we take every precaution, no online system is ever 100% secure. You use the Website at your own risk.
We only keep your data for as long as necessary:
For enquiries: usually no more than 12 months
For published listings or comments: until you request removal or the listing is no longer relevant
For analytics: anonymised data may be kept longer for performance tracking
Under UK data protection law, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (“right to be forgotten”)
Object to or restrict certain uses of your data
Withdraw consent at any time (where processing is based on consent)
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, email us at: info@natural-burial-grounds.co.uk
Our Website uses cookies to improve your browsing experience. You can control or disable cookies in your browser settings. For full details, see our Cookie Policy.
Our Website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites. Please review their privacy policies before submitting any personal data.
Our Website is not intended for children under 16. We do not knowingly collect personal data from children.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” Please check back periodically to stay informed.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Some information on this site is gathered from public sources or generated using AI. Images are licensed stock photographs used for illustration and may not depict the exact locations.